https://carmenrising.com carmen rising Thu, 16 Mar 2023 00:26:27 +0000 https://carmenrising.com en https://carmenrising.com/Home-Image-Scroll Fri, 08 Oct 2021 02:11:28 +0000 carmen rising https://carmenrising.com/Home-Image-Scroll <img width="1526" height="853" width_o="1526" height_o="853" data-src="https://freight.cargo.site/t/original/i/393c6207617ba3e37ad15dac8ef076b71d8ace908c1c7df57988a19513e2a732/Screen-Shot-2023-03-15-at-5.46.55-PM.png" data-mid="171832444" border="0" data-no-zoom="true" data-rotation="2.5" src="https://freight.cargo.site/w/1000/i/393c6207617ba3e37ad15dac8ef076b71d8ace908c1c7df57988a19513e2a732/Screen-Shot-2023-03-15-at-5.46.55-PM.png" /> <img width="5040" height="6069" width_o="5040" height_o="6069" data-src="https://freight.cargo.site/t/original/i/88c6f7fb6fc5ece9cc7ba02c276c9f8d00f3bf1fc8abbc7d7af133267d843a70/DSC_6200.jpg" data-mid="121316211" border="0" data-no-zoom="true" data-rotation="-2.5" src="https://freight.cargo.site/w/1000/i/88c6f7fb6fc5ece9cc7ba02c276c9f8d00f3bf1fc8abbc7d7af133267d843a70/DSC_6200.jpg" /> <img width="843" height="563" width_o="843" height_o="563" data-src="https://freight.cargo.site/t/original/i/4cb84d29857c3fcc4ecb4e92c5827202d2487da8f72ebcc6b73f7bedd5eeb34b/ECDF4936-C560-48C8-A463-EE2566AA142B.JPG" data-mid="171828642" border="0" data-no-zoom="true" data-rotation=".5" src="https://freight.cargo.site/w/843/i/4cb84d29857c3fcc4ecb4e92c5827202d2487da8f72ebcc6b73f7bedd5eeb34b/ECDF4936-C560-48C8-A463-EE2566AA142B.JPG" /> <img width="1896" height="1054" width_o="1896" height_o="1054" data-src="https://freight.cargo.site/t/original/i/7d5b17d9dd3c30d9cad35fbd25bb58d640a1679c499feb1e9a3206081efe158a/Screen-Shot-2021-09-28-at-1.47.37-PM.png" data-mid="121342533" border="0" data-no-zoom="true" data-rotation="5" src="https://freight.cargo.site/w/1000/i/7d5b17d9dd3c30d9cad35fbd25bb58d640a1679c499feb1e9a3206081efe158a/Screen-Shot-2021-09-28-at-1.47.37-PM.png" /> <img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d4720f6f8a275331c65a786d3f8a64f60178d86cd3479c39e26048652d24cb36/IMG_1165.JPG" data-mid="121343631" border="0" data-no-zoom="true" data-rotation="-2.5" src="https://freight.cargo.site/w/1000/i/d4720f6f8a275331c65a786d3f8a64f60178d86cd3479c39e26048652d24cb36/IMG_1165.JPG" /> https://carmenrising.com/T-Mobile Wed, 15 Mar 2023 22:46:41 +0000 carmen rising https://carmenrising.com/T-Mobile T-Mobile / Ep 01. Way Way Out Live ft. Pink Sweat$ (New York) My Role: Creative Lead (ideation, copy, creative direction) Agency: Initiative Awards: 2022 Nominee Festival of Media Awards - Best Branded Content &amp; Best Campaign for Technology and TelecommunicationsHow do you make something foreign, intangible, and even threatening feel cool, innovative and tangible? That was the task that T-Mobile came to us with for their new 5G network. The original name of this program was “Live from Nowheresville” which I think accurately captures the strategy and genius of this idea. As part of the Warner Music Group family, we would bring T-Mobile’s vision to life by hosting live performances in remote locations where only 5G could reach. &nbsp; T-Mobile / Ep 02. Way Way Out Live ft. Jax (Palm Desert) This project was a production nightmare, but I loved it. Unpredictable weather, coordinating three different artists' tour schedules, T-Mobile engineers pinpointing exact 5G ranges all while preserving my creative vision: distinct stunning landscapes, elegant graphics, an intimate tour documentary feel and acoustic, emotive performances. In the end, I think we did just that. T-Mobile / Ep 03. Way Way Out Live ft. Bren Joy (Dallas) <img width="843" height="1261" width_o="843" height_o="1261" data-src="https://freight.cargo.site/t/original/i/4969c7022259d03d91b17ea06ccd419ee54573964855ff26c0de3a6b6d70504c/F6932852-77E9-4C1F-AF0E-1A099FA4B9F6.JPG" data-mid="171825212" border="0" src="https://freight.cargo.site/w/843/i/4969c7022259d03d91b17ea06ccd419ee54573964855ff26c0de3a6b6d70504c/F6932852-77E9-4C1F-AF0E-1A099FA4B9F6.JPG" /> <img width="843" height="562" width_o="843" height_o="562" data-src="https://freight.cargo.site/t/original/i/efcd98b3259259c7b68bedcafc6e4bac8a82cee249c53f198645128ec67018b9/38EB9049-94FE-42E0-AA48-1BCEBBC062A9.JPG" data-mid="171825210" border="0" src="https://freight.cargo.site/w/843/i/efcd98b3259259c7b68bedcafc6e4bac8a82cee249c53f198645128ec67018b9/38EB9049-94FE-42E0-AA48-1BCEBBC062A9.JPG" /> <img width="843" height="562" width_o="843" height_o="562" data-src="https://freight.cargo.site/t/original/i/b0d8eefb164303d02203e5c35371f67f7e99b7bbe43c06c80f2d2ce35eda869b/8D707796-BC87-4EF7-81D6-4E7A7E65EC48.JPG" data-mid="171825209" border="0" src="https://freight.cargo.site/w/843/i/b0d8eefb164303d02203e5c35371f67f7e99b7bbe43c06c80f2d2ce35eda869b/8D707796-BC87-4EF7-81D6-4E7A7E65EC48.JPG" /> https://carmenrising.com/White-Claw Wed, 15 Mar 2023 23:47:27 +0000 carmen rising https://carmenrising.com/White-Claw White Claw / REFRSHR Teaser My Role: Creative Lead (ideation, copy, creative direction) Agency: Hayworth You know the feeling of a dreadfully hot summer day? Record temperatures, a wall A/C feebly croaking in the background. If you brave going outside, you might walk into a convenience store or bodega just to open the industrial fridge, letting the cold air wash over you. That feeling – the waft of chill on a hot day – is what drove this idea for me. White Claw came to us looking to align their brand, and new REFRSHR product, to streetwear culture with a memorable summer event. So, we created a hard seltzer speakeasy - bodega in the front, party in the back. As guests entered the bodega in the New York City July heat, they’d walk through the industrial fridge doors only to discover a White Claw oasis and streetwear customizers to leave with some swag. It was a blast and one of my favorite ideas I’ve ever brought to life. <img width="973" height="646" width_o="973" height_o="646" data-src="https://freight.cargo.site/t/original/i/d5329d35dd3d8c7f45274c71386b63818554385a206ce2b08c9bffb1856e0d3f/Screen-Shot-2023-03-15-at-4.54.03-PM.png" data-mid="171829175" border="0" src="https://freight.cargo.site/w/973/i/d5329d35dd3d8c7f45274c71386b63818554385a206ce2b08c9bffb1856e0d3f/Screen-Shot-2023-03-15-at-4.54.03-PM.png" /> <img width="967" height="643" width_o="967" height_o="643" data-src="https://freight.cargo.site/t/original/i/d717d802a6bfcf51ccff1e52cc5fae0b83ffe8b56f498fbfa9b2712fd482bf8c/Screen-Shot-2023-03-15-at-4.56.20-PM.png" data-mid="171829263" border="0" src="https://freight.cargo.site/w/967/i/d717d802a6bfcf51ccff1e52cc5fae0b83ffe8b56f498fbfa9b2712fd482bf8c/Screen-Shot-2023-03-15-at-4.56.20-PM.png" /> <img width="968" height="642" width_o="968" height_o="642" data-src="https://freight.cargo.site/t/original/i/ca85819b2790996447dbf3b3dad348544dc1cda6580324c51b3ba525d731807a/Screen-Shot-2023-03-15-at-4.58.14-PM.png" data-mid="171829362" border="0" src="https://freight.cargo.site/w/968/i/ca85819b2790996447dbf3b3dad348544dc1cda6580324c51b3ba525d731807a/Screen-Shot-2023-03-15-at-4.58.14-PM.png" /> https://carmenrising.com/Modelo Fri, 08 Oct 2021 02:11:30 +0000 carmen rising https://carmenrising.com/Modelo Modelo / Ep 01. Salud to Summer My Role: Creative Lead (ideation, copy, creative direction) Agency: Horizon I think of this project like raising a teenager, or what I imagine it’s like to raise a teenager based on the attitude I had as a 16 year-old. Most days, it felt more difficult than it was probably worth and talked back a lot, but seeing it finally walk across the graduation stage brought a little tear to my eye. Anthropomorphizing aside, this project came in the midst of vaccine roll-out, half open, half closed covid restrictions, a lot of revenue pressure and a producer who quit two days before the shoot. But it still felt like a creative achievement. We managed to create a video series that captures the ambiance of summertime in Latinx communities with a few stylistic wins that lives in this nice little hub. We gave the talent handycams to film themselves creating a nostalgic, kinetic vibe while layering textures throughout. We even built a living room in a park, so take that Covid. The biggest win though was a focaccia made by our chef talent. I think about it a lot. Modelo / Ep 02. Salud to Summer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40a57572b87067de86ed8900e51a29cabc4b0eef9df45406b76ceec7ca9ff024/MODELO_EP02_FINAL_STILL_02.png" data-mid="121035849" border="0" src="https://freight.cargo.site/w/1000/i/40a57572b87067de86ed8900e51a29cabc4b0eef9df45406b76ceec7ca9ff024/MODELO_EP02_FINAL_STILL_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f803cdee0a7b8b0a1ca1133cdd10ce4d1462f8640ab14d516749e98966068fc9/MODELO_EP02_FINAL_STILL_01.png" data-mid="121035848" border="0" src="https://freight.cargo.site/w/1000/i/f803cdee0a7b8b0a1ca1133cdd10ce4d1462f8640ab14d516749e98966068fc9/MODELO_EP02_FINAL_STILL_01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c123dd525916933519b979d0093dfb278f565374aaaae1943bd9b3fdcdb100f/MODELO_EP02_FINAL_STILL_15.png" data-mid="121035862" border="0" src="https://freight.cargo.site/w/1000/i/1c123dd525916933519b979d0093dfb278f565374aaaae1943bd9b3fdcdb100f/MODELO_EP02_FINAL_STILL_15.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/309e20f889e837edca9a70fac71851a050ae92514f565a5e34ce9f3b23af4336/MODELO_EP02_FINAL_STILL_13.png" data-mid="121035860" border="0" src="https://freight.cargo.site/w/1000/i/309e20f889e837edca9a70fac71851a050ae92514f565a5e34ce9f3b23af4336/MODELO_EP02_FINAL_STILL_13.png" /> https://carmenrising.com/Cinnamon-Toast-Crunch Fri, 08 Oct 2021 02:11:30 +0000 carmen rising https://carmenrising.com/Cinnamon-Toast-Crunch Cinnamon Toast Crunch / Meet Me @ The Altar My Role: Creative Lead (ideation, copy, creative direction) Agency: MindshareAwards: 2021 Telly Silver Winner, Immersive &amp; Mixed Reality - Use of Interactivity The strategy behind this idea is one of my favorites. The logic was that artists, like the cereal, have multifaceted personalities or varied flavor profiles (cinnamon and sugar). Sometimes, it’s just a matter of what you're in the mood for. Ergo a choose-your-own adventure music video where users could choose different paths to explore this cereal-mayhem-fueled universe. <img width="5005" height="7120" width_o="5005" height_o="7120" data-src="https://freight.cargo.site/t/original/i/b0d084b7816d413b588e9360f26d4b8b254a482053ae0ae99fd98f7b98f254d9/DSC_5836.jpg" data-mid="121315445" border="0" src="https://freight.cargo.site/w/1000/i/b0d084b7816d413b588e9360f26d4b8b254a482053ae0ae99fd98f7b98f254d9/DSC_5836.jpg" /> <img width="5186" height="6840" width_o="5186" height_o="6840" data-src="https://freight.cargo.site/t/original/i/42b9a824232b4866e48e7ec39e4c6dece0f145b415b59ec5f755d8000b5f4508/DSC_6030.jpg" data-mid="121315449" border="0" src="https://freight.cargo.site/w/1000/i/42b9a824232b4866e48e7ec39e4c6dece0f145b415b59ec5f755d8000b5f4508/DSC_6030.jpg" /> <img width="4270" height="5337" width_o="4270" height_o="5337" data-src="https://freight.cargo.site/t/original/i/dec21bed733cecbed72ed29b6b9d5ef66bdda6060fce47b7e6b55bc2d78f30d5/DSC_6425.jpg" data-mid="121315452" border="0" src="https://freight.cargo.site/w/1000/i/dec21bed733cecbed72ed29b6b9d5ef66bdda6060fce47b7e6b55bc2d78f30d5/DSC_6425.jpg" /> <img width="5040" height="6069" width_o="5040" height_o="6069" data-src="https://freight.cargo.site/t/original/i/fb1f689db915eb9c975d4473002b9ec33ae646c7c32b8e7c36b41c35d786c75a/DSC_6200.jpg" data-mid="121315450" border="0" src="https://freight.cargo.site/w/1000/i/fb1f689db915eb9c975d4473002b9ec33ae646c7c32b8e7c36b41c35d786c75a/DSC_6200.jpg" /> We repositioned this idea for Cinnamon Toast Crunch based on their brief to “hack boredom among tweens''. The idea of a CYOA music video filled with Cinnamoji absurdity (a.k.a. psychedelic pieces of animated cereal) was of course fun and wild, but the real MVP was the full RBG dissent email convincing the client that Gen Z WMG pop-punk band Meet Me @ The Altar was the absolute move for this campaign. Well, for once, they took our advice and thus we made this very cool music video. <img width="3669" height="5504" width_o="3669" height_o="5504" data-src="https://freight.cargo.site/t/original/i/0aa318b972b19ea1fa6fc74257cdf916027f48327af631acc73aa0921b2d3874/DSC_6485.jpg" data-mid="121315782" border="0" src="https://freight.cargo.site/w/1000/i/0aa318b972b19ea1fa6fc74257cdf916027f48327af631acc73aa0921b2d3874/DSC_6485.jpg" /> See the interactive version here. https://carmenrising.com/Grand-Marnier Thu, 16 Mar 2023 00:18:34 +0000 carmen rising https://carmenrising.com/Grand-Marnier Grand Marnier / Ep 01. Grand Encounters My Role: Creative Lead (ideation, copy, creative direction) Agency: Mindshare NYSometimes, after a few craft cocktails, a dimly lit bar has the ability to draw out a side of ourselves that many don’t see. It’s intimate and even confessional: there are things we only tell the bartender serving up drinks. The notion that the truth and our personalities come out in a bar setting drove this idea for me. I wanted to create a moody atmosphere with a motivated conversation between creators and a bartender who would turn each interviewees’ story into a custom Grand Marnier cocktail. It’s kind of a simple interview series with very good drinks, but the vibe and strategy I felt were quite human. &nbsp; https://carmenrising.com/OBSESSED Fri, 08 Oct 2021 02:11:31 +0000 carmen rising https://carmenrising.com/OBSESSED OBSESSED! / Ep. 11 My Role: Director, Writer&nbsp; While most of my work involves building custom ideas with heavy brand integration, sometimes the publisher business model includes creating shows where brands can run a pre-roll ad in front of it, therefore capitalizing on the audience's organic traffic. OBSESSED! / Ep. 07 Though a small talk show on our crowded website, this show was my personal crusade to integrate the voices of Black women organically into the UPROXX POV, which years ago, was pretty nonexistent. My role is writer/director/showrunner/occasional therapist. The show features two entertainment industry Black women, a screenwriter and MUA, talking about the films, shows, albums, and music videos they, as the show is aptly named, are obsessed with. The charm of the program really lies in the fact that each of them brings a kind of insider’s knowledge to entertainment fandom. Also, they’re very funny. <img width="1896" height="1054" width_o="1896" height_o="1054" data-src="https://freight.cargo.site/t/original/i/920932bf2984f06bee7ed97867337440eea66e3361b6e37e826e78342fb66d89/Screen-Shot-2021-09-28-at-1.47.37-PM.png" data-mid="121342112" border="0" src="https://freight.cargo.site/w/1000/i/920932bf2984f06bee7ed97867337440eea66e3361b6e37e826e78342fb66d89/Screen-Shot-2021-09-28-at-1.47.37-PM.png" /> <img width="1906" height="1068" width_o="1906" height_o="1068" data-src="https://freight.cargo.site/t/original/i/c1281a163a462c1b891e8c676260ae83134abeb5aa4ce2224daef4bb58a468a1/Screen-Shot-2021-09-28-at-1.47.16-PM.png" data-mid="121342109" border="0" src="https://freight.cargo.site/w/1000/i/c1281a163a462c1b891e8c676260ae83134abeb5aa4ce2224daef4bb58a468a1/Screen-Shot-2021-09-28-at-1.47.16-PM.png" /> <img width="1892" height="1074" width_o="1892" height_o="1074" data-src="https://freight.cargo.site/t/original/i/53a332293ec7401042f32fb5efe75c0519d16e493fb52799afd3cde7d7977886/Screen-Shot-2021-09-28-at-1.47.24-PM.png" data-mid="121342111" border="0" src="https://freight.cargo.site/w/1000/i/53a332293ec7401042f32fb5efe75c0519d16e493fb52799afd3cde7d7977886/Screen-Shot-2021-09-28-at-1.47.24-PM.png" /> https://carmenrising.com/Pandora-Jewelry Fri, 08 Oct 2021 02:11:31 +0000 carmen rising https://carmenrising.com/Pandora-Jewelry Pandora Jewelry / Holiday Tempo My Role: Creative Lead (ideation, copy, creative direction) Agency: Mindshare Of all the campaigns I’ve done, this is the most commercial. In fact, it’s just a straight up commercial. But at least it was beautifully shot. Pandora Jewelry came to us to help position them as a thoughtful, personal holiday gift with their “Show Her That You Know Her” messaging. While it’s not necessarily conveyed in the video as I’d originally dreamed up, we made Pandora analogous to the artistic process of a musician: that in order to be an artist, you have to intimately know yourself. And in order to buy a thoughtful holiday gift, you have to know her. Poetic! Alas, we tapped Hunter Hayes, a WMG country-pop artist, to essentially mess around on the guitar and wrap a gift on camera. Like I said, at least it looks nice. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/034fbfdf02465d2706d2e8c90168be82c4f787dacf5400816ccd6e6cc807692e/PANDORA.Still003.jpg" data-mid="121343293" border="0" src="https://freight.cargo.site/w/1000/i/034fbfdf02465d2706d2e8c90168be82c4f787dacf5400816ccd6e6cc807692e/PANDORA.Still003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf340a2d359eb0223767eadbe9cbc7e758a45e21bf383c45f0859eae05ce4212/PANDORA.Still001-1.jpg" data-mid="121343292" border="0" src="https://freight.cargo.site/w/1000/i/bf340a2d359eb0223767eadbe9cbc7e758a45e21bf383c45f0859eae05ce4212/PANDORA.Still001-1.jpg" /> <img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ebfd367fb3b32632bbbefbd558e5e9f6c7996585a5fd1a5f92b72ba1910c090f/IMG_1201.JPG" data-mid="121343291" border="0" src="https://freight.cargo.site/w/1000/i/ebfd367fb3b32632bbbefbd558e5e9f6c7996585a5fd1a5f92b72ba1910c090f/IMG_1201.JPG" /> <img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d6b072dea24a796904d69dc5566b79ca918212dcc4c04366ac1a3847894d6d25/IMG_1165.JPG" data-mid="121343290" border="0" src="https://freight.cargo.site/w/1000/i/d6b072dea24a796904d69dc5566b79ca918212dcc4c04366ac1a3847894d6d25/IMG_1165.JPG" /> https://carmenrising.com/Varo-Bank Thu, 16 Mar 2023 00:26:27 +0000 carmen rising https://carmenrising.com/Varo-Bank Varo Bank / The Opportunity Gap My Role: Creative Lead, Director (ideation, scriptwriting, creative direction) Agency: PHDSmall projects need love too. This one I’m particularly honored to have done. Varo Bank, an equitable online banking system, is working to close the wealth gap – finance is inherently racist or at least, banks are the product of a world that systemically leaves out and oppresses Black people. We educated our audience on Varo’s mission through this video called “The Opportunity Gap”. What I wanted to convey in that title and insight is that communities of color are not lacking in anything but opportunity, and Varo Bank is striving to give them one. &nbsp; https://carmenrising.com/NHTSA Fri, 08 Oct 2021 03:06:16 +0000 carmen rising https://carmenrising.com/NHTSA NHTSA / Driver's Ed 2.0 My Role: Creative Lead (ideation, copy, creative direction) Agency: Tombras I’ve noticed in the last year that the IG stories in particular has a knack for making complicated topics overly simple, duping us all into thinking we’re experts. While I didn’t necessarily have things like elections and pandemics and irreversible climate change in mind when conceiving this program, I think it reveals how little we actually understand topics we assume we know everything about. It was very ahead of its time. Anyway, I got in a car accident that I still think wasn’t my fault but because of how some insurance person interpreted a traffic law, it was ruled my fault. This got me thinking how little I actually know about road rules and literally anything I supposedly learned in driver’s ed despite the fact that I drive every day. So, for NHTSA’s Impaired Driving campaign, I decided it would be fun to test UPROXX employees on their driving knowledge. Because if you don’t know the basics when you're sober, you definitely don’t know them when you’re impaired.